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PRIZM is a Nielsen segmentation system that combines66 demographic and behavioral segments including14 social groups based on affluence and urbanization and11 lifestage groups based on affluence and lifestage. Learn where your best prospects shop, which brands they prefer, which magazines and newspapers they read, which TV, cable or radio shows they prefer, where they go on the Internet and more. PRIZM is ideal for clients who are large marketers with extensive customer databases, businesses looking to expand and choose new locations, companies interested in direct mail, agencies and marketers looking to find the right media mix and companies looking for ad content direction.
PRIZM is a powerful marketing-segmentation system from The Nielsen Company that combines detailed demographic, geographic, and consumer-behavior data.
PRIZM is a powerful marketing-segmentation system from The Nielsen Company
Indepth analysis and market research is required to make a product succesful. In order to achieve this using PRIZM segmentation plays a imperative part as companies can utilise it to gain consumer insights know about the competitors in the market.
It is ideal for large marketers who are looking to expand to new territories.
Life Style, Grographical and Demographical using U.S. Census data (every10 years)
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