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I just want to share the importance of Cross merchandiser display inside the store. ?

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Question added by Raul Sesbreno , Field Sales Representative , Nestle UAE LLC
Date Posted: 2019/10/08
shaik abdul sami sami
by shaik abdul sami sami , Store Manager , Inc.5 Pvt Ltd

Retailing refers to the concept of selling merchandise in small quantities to the consumers for their end use. According to retailing, the individual can walk up to any nearby retail store and purchase products as per his need and pocket in small units for his own consumption.

The display of merchandise at the store plays an important role in attracting the customers into the store. The display of the products at the retail store goes a long way in influencing the buying behaviour of the consumers. The presentation of the products is essential to create that first impression in the minds of the consumers.

Raul Sesbreno
by Raul Sesbreno , Field Sales Representative , Nestle UAE LLC

for me cross merchandising is importand because it will generate additional revention in the store, I call it the impulse sales at they same time  we are branding our product. 

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