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What is IMC? What is its role in marketing communication?

• What is integrated marketing communications? • Is it to inform , persuade and remind the target audience about the product or service? • Is it true even the most popular brands suffer from awareness decay if not seen or heard from ? • Is it true that IMC is essential for brand recall? • Is it true that failure of IMC would lead to media noise and clutter and the main objective would not be reached? • What is the role of IRC in AIDA(Attention, Interest, Desire , Action )customer Response Hierarchy Model

Marketing Communications Marketing Mix Advertising Promotions
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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2013/10/31
Upvote (1) Views (18) Followers (6) Answers (8) Report Question
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Amir Rasheed
by Amir Rasheed , Head Of Marketing , Askari Bank

integrated marketing communication is mostly use to reinforce the marketing result. to strengthen the ATL media vehicles we use BTL and vice versa as any media vehicle in isolation cannot generate desired result in specified period of time.

Deleted user
by Deleted user

Application of consistent brand messaging across myriad marketing channels is IMC

Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

IMC is having a well coordinated use of a wide range of marketing channels to ensure that the brand message and communication made by a company is unified or consistent across all channels and are centered around the customer.

IMC binds different aspects of business and marketing together to achieve a particular goal for the company.

Deleted user
by Deleted user

IMC means International Marketing Communication .The role of IMC in marketing communication is to reach the potential customers,suppliers,retailers and stakeholders internationally.

Abdul Rahim

Our target must bhit.e very clear to hit.

Yahya Bah
by Yahya Bah , Principal & Marketing Consultant , International Community

IMC means Integrated Marketing Communications and it is the integration of organisation's wide range of promotional tools and techniques required to meet the media habit of target audience as a prelude to meeting desired communications goals and objectives. The following are the roles of IMC: 1. To reflect the diverse media habit of diverse target audience. 2. To overcome the challenges associated with high media fragmentation. 3. To promote communications consistency, efficiency and effectiveness. 4. To promote communication cost effectiveness. 5. To improve high target audience reach and effectiveness.

Muhammad Wasim Zahid
by Muhammad Wasim Zahid , Sr. Coordination Executive , MAS associates Private Limited

Integrated Marketing Communication is very important to achieve our goals and tasks that because in marketing department we work in a team and its very very important that all the communication tools work together and if all the communication channels will work together then we can get better results that's the reason IMC is very important and have big role in Marketing.

Grazio Garganese
by Grazio Garganese , Assistant Manager and DFB , Parco la Serra

integrated marketing communication A good idea is not synonymous with a successful business. Time and Palce are not always the same. You're not your client. Innovete without change

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