1.Understand the competitors business tactics how they serve the consume,
2.Focus on consumer needs, wants and demand,
3.Build strong and effective sales force
Rebranding self and product, never reduce standard, cost of the products can be reduced a little, the lower the cost of good the higher the demand, then as time goes you can increase the price.
Focus on customer needs ,
Focus on customer satisfaction,
Focus on customer solutions,
Sales person has to become a customer oriented and giving best advice to the customers