I would appreciate some Sales and Marketing intiatives that would assist improving the hotel revenue post the COVID?

Its a tough time. Tough for both business and employees. Business will bounce back in due course of time but the most important Asset employees need to be kept on high morale. This is the time to update and upgrade the working skills. Sanitize and upkeep the Hotel. Make videos of what is done during these time tobkeep the hotel Sanitized and activities done for your employees and put it into your websites and other mediums. This will give confidence to your future guests. Upscale your website and have interactive sessions with your members . They are yourvbest PR.

Their is an increase of attention online. Dominate every platform where their is attention of the people with post that are meant to EDUCATE, ENTERTAIN, AT THE BACKGROUND OF ALL THIS SELL YOUR BRAND be very creative good luck.

At this point, you need to shift focus from Sales & Marketing, to asking: 

What can I do, as an institute, for (a) my family of employees & (b) my community?? 

You do what you can for both & hope, when this all done, your employees will come out of it more loyal than ever & you will have a community that -as a business, you can relay on for the years to come. 

In business terms: forget about Sales & Marketing for now, focus instead on PR!

You will need to play on two tactics 1) content creation full with safety hygiene supportive staff and 2) pricing which needs to go as low as never before . Try something drastic a stopper like get a room and have the second for free ,.. or pay give nights and the sixth and seventh free new message borrowed from fmcg good luck

First thing is to attract people towards hotel . Lower the prices , increase prices of indirect commodities to cover it up, make small videos of how hotel has managed to keep its clients hygienically safe from covid 19 and any other epidemic so that customers can gain trust in your management and for what they are paying . Play these short videos on reception and social media

As corona pendamic is global issue , will take long time to change people physicology. Hotel managment should ensure enough safety measures at hotel rooms for long lasting consumer's satisfaction. New techniques of customer satisfaction should be applied to build more customer's trust. Moreover, lowering prices strategies will help to boost up the revenue within available resources.

Post COVID anxiety will still linger on the safety of hotel rooms, hotel management should let the public know the measure they've put in place to make hotel rooms safe. Hotel management should send out campaigns targetted at winning the confidence of public including discounts

Definitely. After the COVID pandemic, it is hightime for Sales & Marketing to recover by offering new initiatives, introduce new approach,  tap new market and evolve accordingly to the needs of the constantly changing business. 

You can archieve this by bringing down the hotel price to a level that visitors can afford. With different competitions across the states, you can choose to give a unique services at cheaper rate then try and mark a marketing strategies through digital advertising. Eg Facebook, twitter or any form of online advertisement that people can easily reach out to.