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ROI or ROE is there any relation, and how do we measure both in Social Media Marketing?

ROI - Return On Investment ROE - Return On Engagement

New Media Marketing Digital Marketing Social Media Marketing Marketing ROI
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Question added by Ahmed Mohamed Hashem , Digital Marketing Manager , HIT Creative Communication
Date Posted: 2013/11/02
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Usman Naeem Khokhar
by Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

Yes, indeed there is.

 

ROE is the return you get on the community management and crisis management you do for a brand.

ROI is the investment you have made in monetary terms to get that engagement going.

 

The collective approach is called Social Reputation Management.

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