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1. The ability to communicate.And this is not limited to verbal communication but also visual and even writing. A PR must be fluent in communicating in different types of media, such as presentations, interviews, dialogues, create news / articles / press releases, and so on. Aim to function as information or communicator. He must know how to treat the media in accordance with the characteristics, target audience, and effects that will generate the communicants (receiver of the message).2. Managerial capacity / leadership.It is important to translate the vision and mission of top management. He must know the ins and outs of the company, understand the behavior and attention to customers, employees and other groups with an interest in his duties as a liaison. PR is often faced with a crisis situation that requires rapid and appropriate response. Necessary of maturity to think and to act fast to be able to handle the situation in a calm and elegant. Soul of leadership is also needed for coordination between the parties concerned.3. Ability of mingle and build relationships.Flexibility in dealing with various types of personality and ability to interact with people from various levels, Included also use networking to get the required information like a detective. Mix versatility is also important to build a positive opinion on the company so as to create a trusting relationship. It needed people with extrovert personality type to be able to carry out this task.4. An honest and credible personality.A PR should be someone who can be trusted. What he said should be based on facts, not just a sweetener in order to increase the popularity of his company. The information provided must be accurate and quite important to know the community. In addition, in performing his duties he must comply with the ethics and upholding morality. Although his job is to maintain a positive image of the company remain in the public eye, but does not necessarily make a PR feel entitled to impose other parties that opposed him. PR should make a statement that a neutral, objective, sympathetic, and attention to human values.5. Creative and rich ideas.Having extensive knowledge with the ability to think creatively and critically is needed primarily to deal with various issues that require resolution alternatives. Public relations opportunities should also be good at reading and see the gap where he could improve the company's excellence in public. The ability to create new strategies to expand the relationship between companies and the public becomes an important criterion to be held by public relations.
As well as on the above by Mr. wael essid I want to say that it must provide a subjective factors addition to objective factors scientific that are available in the public relations Manager, so i think:
- he shall be a good oratory.
- Good negotiator.(An honest and credible personality.The ability to communicate )
wael essid Call Center Agent at Geo & Logic GIS Solutions LLC
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