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In an era where Online sales are becoming significant, how does a traditional retailer continue to stay relevant?

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Question added by Safeer Azam , General Manager , Eros Electricals LLC
Date Posted: 2021/06/27
Elizabeth  Lester
by Elizabeth Lester , Writer , freelancer

Online sales of course have many advantages, especially at this time. But this does not compare with traditional shopping in a store, where you can see the product, do not wait for delivery for several days, and in which case it is easy to return the product.

Thierry Chantrieux
by Thierry Chantrieux , Director , STC Distributions

Traditional retailer? Do you mean a human being? A physical person who will welcome «you» (the customer) in his shop and pay attention to your problems and needs… (P.Kotler). A machine may be efficient to buy toilet paper, but it cannot listen and make you feel considered. How can you trust a machine?

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