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What top features are a must for any ecommerce site?

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Question added by Ruth undefined
Date Posted: 2021/09/24

Running an online business requires an eCommerce website. However, having one with all of the necessary eCommerce features is also necessary for success. A strong eCommerce website will provide the customer and the merchant with all of the tools they need to complete a successful transaction. Here are the top ten features to look for when building an eCommerce website:

Shopping Cart

This is an integral part of any eCommerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster.

Payment Gateway Integrations

A good eCommerce website gives you the option of integrating with diverse payment gateways by not limiting your choices to a selected few. It is an integral feature of eCommerce websites that can make or break the customer experience. 

Management of Orders

A comprehensive order management panel makes it easier for merchants to obtain accurate information on buyer cancellations, refunds, COD order verification, exchange order status updates, and other issues. The panel assists the merchant in managing his order fulfilment and overseeing its completion.

Security

This is one of the most significant features since it ensures that no sensitive information, such as credit card numbers, is saved and that all prepaid shipments are processed through a secure payment gateway. The passwords are hashed rather being saved in plain text. SSL should be installed on all web sites. The servers are secure and protected using cutting-edge technology.

Scalable Infrastructure

As your traffic grows, your hosting infrastructure should be able to scale. Increased delay results in lower transaction rates and a loss of marketing costs. To increase the website's performance and handle the products online, a CDN should be implemented. It also has a high uptime, guaranteeing that the website is accessible from anywhere and at any time.

Compatibility with mobile devices

When it comes to mobile compatibility, great eCommerce websites typically offer three options. The first step is to ensure that the mobile view is responsive and suitably sized for the device. The WAP is a mobile-specific template that reduces loading time and optimizes page size. APIs for developing mobile apps is vital because everyone nowadays prefers to browse on their phones. It is one of the most important characteristics of eCommerce websites since it promotes engagement and visits across a wide channel.

Regular Updates and Communication

The panel has options for sending and receiving timely notifications about your orders. A merchant can keep his customers updated on the status of their orders and receive them via the system in this manner.

Content Management Systems

From the back end, a Content Management System is utilized to handle website content such as the logo, banner, footer links, Policies, and Products.

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