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What is the data that go into creating marketing mix model?

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Question added by Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
Date Posted: 2013/11/05
Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

 marketing mix (7P's)2.1 people (People)2.2 process (Process)2.3 of the natural environment (Physical Evidence)3 References

Deleted user
by Deleted user

All data entered into traditional marketing, but must be re-arranged in a manner consistent with the product you want to market it

The interest is getting bigger win, I think so!!!

Deleted user
by Deleted user

It's the7P's.

Deleted user
by Deleted user

The data that go into creating a marketing mix model include:

  • Economic data
  • Industry data
  • Category data
  • Advertising data (including copy testing)
    • Promotional data
    • Competitive data
    • Service data
  • Product data
    • Pricing data
    • Features & performance
  • Market outcome data
    • Sales
    • Revenues
    • Profits

sameh kamal
by sameh kamal , Human Resources Officer , at the LM Egypt Electronic Industries

1 tools and areas1.1 Product1.2 Price1.3 Location1.4 Promotion1.4.1 The promotional mix consists of2 expansionist marketing mix (7P's)2.1 people (People)2.2 process (Process)2.3 of the natural environment (Physical Evidence)3 References

Mohamed Hendy
by Mohamed Hendy , Commercial director & Co- founder , The matchers

1- when you start with the product we should ask about : 

Design / Technology / Quality / Value / Warranties / Packaging / Usefulness

 

2-  when you start with the Price we should ask about : 

strategies of Pricing :

skimming / Penetration / Coast Plus / Loss Leader / psychological 

 

3-  when you start with the Promotion we should ask about : 

special offers / Advertising / Endorsements / Direct Marketing / Free gifts / joint ventures 

 

4-  when you start with the Place we should ask about : 

Retail / wholesale / Mail Order / Direct sales / Multi - Channel 

 

5-  when you start with the People we should ask about : 

Employees / Management / Culture / Customer service

 

6-  when you start with the Process we should ask about : 

Specialy related to the Industry / '' how our product or services consumed ''

 

7-  when you start with the physical evidence we should ask about : 

comfort / Interface  / Rundown / Smart 

 

 

 

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