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As a consumer why would you buy a brand name and favor it on other brand names what motivates your buying decision,what stimulates your needs?

Purchasing Advertising Sales Business Development
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Question added by amer jayyousi , Business Development Consultant , freelance
Date Posted: 2013/11/05
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Mohammed Salim Allana
by Mohammed Salim Allana , Compliance and Assurance Manager , United Arab Bank

To decide between2 branded product is not difficult and generally based on several factors such as:

1. Utililty

2. Pricing

3. Looks and features

4. Quality and durablility.

5. Availability

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