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With a deep analysis, history of market, ups and downs seen in market, key factors driving the market, taking all scenarios in account - commerical, political, civil, monetary policies.
Track the trend, mitigate risks.
As with any market there are some factors which are controllable and there are some factors which are uncontrollable. The market research objective should be first to find out what controllable factors effect the business the most this can be done via qualitiative studies. Then use this data to find what effect one of those factors would have on business via quantitiatve analysis. This way you will be accounting for the volatility in the market by focusing on factors that remain within your grasp
