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Creativity means creating something ... so according to me when u create sumthing new its always gona be a plus point .... so creativity is always required :)
Creativity is the key to be a leader instead of a manager.
Creativity is the key to be strategic thinker.
Creativity is the key to believe and encourage changes.
creativity is important in every aspect of our life.
in brand management it is important,but also many factors affect our success in branding or brand management such as having a clear and defined strategy,absolutely clear customer feedback,we must understand forces in our market,supply and demand,must understand and analyse our direct competion along with our indirect competion,and product knowledge.
without it brand become a stagnant and stinky water