What are the different types of marketing-orientations the companies are following nowadays?

·         Customer orientation

·         Competition orientation

·         Interfunctional coordination

These are some of the components which include in Marketing Orientation.

Because every starts with a customer and customers drives business

 The idea that marketing should cater to the customer needs and wants as opposed to than what the company wants.

Market research, Sales Promotion, All forms of Marketing to reach sales will include Marketing Orientation.