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What is your most effective sales strategy and how do you measure its success?

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Question added by Muhammad Irfan , Regional Director Sales & Distribution , Telenor - Pakistan
Date Posted: 2023/05/07
Bilal Khan
by Bilal Khan , Sr. Strategic Specialist eCommerce , FedEx Services

Here are some effective sales strategies for the telecom industry:

  • Asking prospects about their telecommunications pain points and business goals1
  • Engaging in active listening and appealing to the desires of company stakeholders1
  • Referencing competitors who are benefiting from your solutions1
  • Anticipating objections and having a plan to overcome them1
  • Describing how the installation would unfold and emphasizing your post-sale support1
  • Timing your sales pitch properly and following up with prospects1
  • Taking a future-back approach to transformation and redefining your value proposition2
  • Leveraging emerging technologies like 5G, AI, IoT, and cloud to offer innovative solutions3

To measure the success of these strategies, see below some metrics:

  • Revenue growth and market share
  • Customer satisfaction and retention
  • Lead generation and conversion rates
  • Sales cycle length and win rate
  • Cost of sales and return on investment
  • Affiliate and customer refrences
  • Re-subscribers, gain of business from competition and gain of loss customers to competition

I hope this helps.

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