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One of the most famous and new strategic marketing mantra by Philip Kotler is CCDVTP where he talking about: C: CREATE. C: COMMUNICATE AND D: DELIVER. V: THE VALUE. T: TO THE TARGET MARKET. P: AT A PROFIT. Three basic activities required for a SUCCESSFUL FIRM. CREATING VALUE = PRODUCT MANAGEMENT. COMMUNICATE VALUE = BRAND MANAGEMENT. DELIVER VALUE = CUSTOMER MANAGEMENT. Product Management Brand Management Customer Management Do you agree with him that CCDVTP is the best for Marketing?
Yes its best way because untill Value is created for any Product there is not market.
Building a brand and recognisition covers communication between seller and buyer so Brand Management , visibility , recognisition is very important for any company /product.
If customer is found then to deliver them value which they are looking will be customer management and then once value is delivered then to satisfy customer with good service and retaining them is then another importance.
So CCDVTP is best process as per my view.
