How products can be segmented?

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What do you mean by Cash Cow in marketing?
Posted by:
Kishor Vadher
23-March-2015

Do you believe in segmentation of products as:- • Star • Dog • Cash Cow • Question mark • Are these segments interchangeable? • Are stars future cash flows? • And are present cash cows future dogs?

Marketing Mix Product Support Product Launch Product Mix

Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2013/11/09

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