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The perspectives of marketing and PR are inherently different. PR appears to be more credibile than structured marketing activities including advertising.
Public relations is characterized as a key area important management in all institutions, and not random management or come by the institution as a response for a particular event, and it is not its task management as well as the defense of the institution errors or to lie and mislead the public. It is the management is working on dealing with the public and managed by the foundations of scientific thought and methods, so that not all people improves the practice of the profession, which seeks to influence the public through the establishment of relations of communication, bridges of trust with the public.
I think PR is not driven with the objective of making money, it has bigger motive toward creating world of mouth and serving the community
however Marketing is more driven towards market share, NOS and ensuring your ahead of competition
le marketing ne peut pas mener de campagne efficaces ,independamment du niveau de sophistication.