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You didn't work before in that field , The Interviewer will ask you to perform your Sales/Marketing Skills
I have no experience in that field, Try my best to learn
I come to the interview with some of my professional archives and talk about it
Again attitude is important
Attitude is important and if willing to learn and work as team learn then set goals for short term and mid-term then I am sure the employee new can have better ideas and creativity, attain success
If you are passionate in work & have slef beleive then no work is difficuilt in the world. But condition is that you must be honest, hardworker & dedicated.
First of all, you should be honest with the interviewer and tell him/her that you didn't work in that kind of field before but you're willing to be trained and study the product or services to be marketed. Now, if you've already the knowledge of the product or services, then definitely you will know your target clients or consumer in the IT industry. Second, try to make a research of the company as well as their products and services that they are offering for you to have the knowledge how to market it in the IT industry.