Which PR firms do you admire and why? Talk about the difference between PR and advertising. What media placements are you most proud of?

Public relations involves managing communication between an organization or individual and the public to cultivate relationships, credibility, and goodwill. Advertising, however, is the paid promotion of products, services, or ideas through various media channels to reach a target audience. While PR focuses on building reputation through earned media, advertising relies on purchasing space or time to deliver a controlled message.

Some leading PR firms in Pakistan include Lotus PR, Asiatic Public Relations Network (APR), and Creative Chaos. These firms specialize in managing public relations strategies, media relations, crisis management, and other communication services for clients across various industries in Pakistan.