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How do you effectively measure and attribute conversions in the 'Convert' stage of the RACE framework when dealing with complex, multi-touch customer journeys across various digital channels? The RACE framework is super useful, but figuring out conversions in the Convert stage can be a challenge. Customers hop between social media, emails, websites, and even offline interactions, making it tough to see which touchpoints really drive conversions. I’ve had success with multi-touch attribution using Google Analytics4 and UTM parameters to track campaigns. Combining online data with CRM and offline info gives a better overall picture of the customer journey. It’s not perfect, but it definitely helps in making smarter marketing decisions. What strategies have you all used to tackle this attribution issue in your RACE implementation?
