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How do you measure the effectiveness of a ? marketing campaign

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Question added by Mohamed Yahia , E-marketing specialist , Central Falcons Company
Date Posted: 2024/09/11
Aqeel Waris
by Aqeel Waris , Marketing Head , The Ad Fuel

We set different key performance indicators (KPIs) according to the business niche OR Campaign objective.
1. Return on Investment (ROI)
2. Cost Per Acquisition (CPA)
3. Click-Through Rate (CTR)
4. ROAS
5. Impressions and Reach

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