Explain Sales Cycle? Explain the usefulness of Social media in this regard?

Question added by Nitin Gupta, ACA , FP&A , Rockwell Automation
Date Posted: 2013/11/18

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by Vipin Vipin

The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something.

Salesforece.com is a classic example which integrated the use of social media in shaping the sales cycle.

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