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Market share - volume of sales in $ terms between competing brands
Mind share - varying degress of influence of competing brands in the minds of individual customers, immeasurable
Heart share -similar to mind share but preferences based on emotions instead of logic
Welcome to the example market share market elements that consume the product either the share of the heart market elements that achieve satisfactory satisfaction and above of the product either share of the mind is governed by the perception achieved by the promotion of the product in the elements of the market
“Market share” represents the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors.
”Share of mind” (also referred to as “share of voice”) is about creating and maintaining public awareness of your organization. How can people support your organization and its mission if they don’t know about you?
“Share of heart” is creating and maintaining an emotional bond with people who are important to your organization. Once people know about you, how will you build relationships with them and involve them in your nonprofit?