Explain Brand Loyalty's Influence on Consumer Behavior ? Does this mean that Price Sensitive has no role for brand loyal people?

Question added by Nitin Gupta, ACA , FP&A , Rockwell Automation
Date Posted: 2013/11/19

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by Ghulam Asghar asghar , Deputy Manager , askari genral insurance co. ltd

Price does not matter to Brand loyal people. They need good product.

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