When is it a good time for re-branding? Why does it happen anyway?

Re-branding can happen due to a number of reasons: 1.
Bad positioning the first time around.
2.
Transition of desired target market 3.
By noticing a considerable increase in revenue if rebranding is undertaken Trends that hint at re-inventing/re-branding are: 1.
Consistent loss in market share due to better positioning of competitors 2.
Shift in buying habits 3.
Product modifications that need to be highlighted

1.
Competition brand gets more traction 2.
Change in brand positioning (example: selling to higher end market instead of lower end) 3.
weak conversions on online campaigns Some that come to my mind.

Either people are sick of the product so you just put a little spices on it, or you can a cook a whole new different looking meal to win time with your product, or when people accepted the product after hesitating and fear of fail from the brander so re-branding is the level where to let the people eat the whole meal with no hesitation. 

 

Re-branding because of fail, quality or loss is harmful for the brander and shameful in the consumers eye , people hate to underestimate their smartness   

Re-branding 

 

On average, organisations and brands change their corporate identities once every seven to ten years. This often involves restyling logos, colour palettes, visual language and the photographic style. In a small number of cases, the name of the organisation is also changed during this process. Although there is usually one main reason for making the change, the motivation behind a rebranding project is often a combination of several factors.

 

Ten most common reasons for a rebranding.

 

1. Mergers, acquisitions and demergers

 

2. Repositioning

 

3. Internationalisation

 

4. Changing markets

 

5. Bad reputation

 

6. Conflict with stakeholders

 

7. New CEO

 

8. Outdated image

 

9. Changing brand portfolio

 

10. Further development of corporate identity

There is never a good time for rebranding. 

 

You rebrand for2 legitimate reasons only. 

1 the job was not properly done in the first place. This occurs when you don't allow sufficient time and budget for research, testing and implementation. 

2 the vision was too short Or not clear enough. Then a shift happened and you had to realign your brand. 

 

Consistency is the cement of all brand. When you rebrand you only scream your unconsistency. 

There are several reasons for Rebranding most probably it is done when a company wnats to change the old brand image, when a brand wnats to tap new demographics or when the market is evolving quickly. Rebranding is ofent a combination of several factors. Listing down few common reasons.

1. Mergers, Aquisitions or Demerger

2.Changing Markets 

3. Repositioning

4. Bad reputation 

5. Conflicts with stake holdrs 

6. Outdated Image

7. Changing brand Portfolio 

 

Re-branding is done when the firm wants to change the image of its brand in the mind of the consumers.
that happen due to various reasons, the target market have changed or their taste, may be preference has being changed.
It also done due to the change in the industry or because of the completion (rivalry) .

Re-branding because of fail, quality or loss is harmful for the brander and shameful in the consumers eye , people hate to underestimate their smartness