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What is more important in marketing: creativity or innovation?Is there a difference between the two?

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Question added by Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE
Date Posted: 2013/11/20
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Muhammad Farooq
by Muhammad Farooq , Plant Operations and Project Manager , WR Grace

Creativity: Conceive new ideasInnovation: work required to make an idea viable

 

 

Mohd Saif
by Mohd Saif , Executive Sales & Marketing and Shoe finish head , C & E Limited

I guess both creativity and innovation are equally important whenever there is a talk about marketing.

Creativity is the capability or act of conceiving something original or unusual.

Innovation is the implementation of something new.

 

 

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