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Often business and technical clash. Technical is driven to produce the product/service on time and to specification. Business needs to strategise (meetings, policies etc.) to keep with vision/mission which sometimes take up time. Paperwork is now required to ensure auditing requirements are met. E.g. if a tender requires sign-off from3 parties and1 party's signature is missing it results in questions or a hold-up in the process
i really don't see how they can clash except for sales to ask for a perfect marketable product.
you have to understand if technical/engineering fails to deliver a quality product,the sales team will get the criticisim,they are the front line and customer interfacers.
i worked in sales and procurement and i can relate to this matter.in sales we always gave feed back to manufacturing of what exactly the customer needs and expects,we have reportedproduct failures,competitor advantages...etc.
i really don't see the clashing but i do see misscommunication.
Strong Project Coordinator, Business Analyst, Contracts Manager and Finance Manager together synchronize well business with technical or technical with business
Business clashes with technology if (and only if) you implement technology for the sake of technology.
If you identify the goals aligned to your strategy and then identify and implement the technologies which empower the effectiveness and/or efficiency of those goals, business and technology will never clash.
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