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Customer depends on old branded products,as because that branded company established a belief and dependency among them.So a new branded product could be popularize with the following ways:
11 Ways to Promote Your Brand or Product Through Vine
#1 Time Lapse : Time lapse, if used correctly, can be a great way to showcase a product. GAP and ASOS have successfully used it in their social media marketing campaigns.
#2 How To : Using how-to videos related to your product can be a great way to show the use of your product. But don’t get too serious about it. For example, if your product is a food item, you can show different ways to use it. Time lapse videos of easy recipes are also a great ways to go.
#3 Showcase Brand Personality : Want to represent your company or brand as a fun brand? Then showcase a glimpse of fun office events or follow the example of Urban Outfitters.
#4 New Content : Give your followers something new and refreshing. USA Today uses this technique and offers its followers a glimpse of today’s newspaper.
#5 Share and Promote : Magazines, books, DVDs, games and any new products can be promoted this way.
#6 Hashtags : Using hashtags is also a great way to spread your idea among people.
#7 Encourage Conversation : Engage your audience with fun, creative and interesting content. This will induce conversation and spread the word about your brand or product. Simon & Schuster’s stop-motion video allows followers to pick a random book by tapping on the screen.
#8 Sneak Peek : Give your audience a sneak peek of your upcoming product, give them a tour or a behind the scenes look. This will make them feel attached to your company or to your brand.
#9 Contest for Engagement : Arrange a contest or keep your audience guessing about your next offering. This will be a good way to engage your customers and create new interest in your brand or product.
#10 Promotion of the Brand Logo : Take a cue from GE and promote your brand logo through arts and crafts.
#11 Let the Influencers Talk : If all else fails, get influencers talking about your brand. Get the most popular Vine users and Vine stars to promote your brand.