Getting the customers who are ready to buy your products is the common process in any kind of economy. It starts when you understand the exact requirements of your customers.
If you don’t know what makes your customers tick and what is the biggest problem of them, then you can get into a huge problem.
You will not know what your desired customers want to buy and what they are willing to pay for, until you figure out the exact factor. In this case you need to devote your time in the market research.