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In Saudi Arabia, which one in your company come first: marketing or production?

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Question added by Jalal AlBin Shaikh , Customer Service Specialist , AL KHORAYEF PETROLEUM COMPANY
Date Posted: 2013/11/26
Deleted user
by Deleted user

You must have the product before you market...

Deleted user
by Deleted user

I think that marketing should be first .you can not achieve your goal without marketing.

naga raju nirjogi
by naga raju nirjogi , manager operations , andhra pradesh beverages corporation limited

Marketing

Rehab Ibrahim - MBA - CISCM
by Rehab Ibrahim - MBA - CISCM , Operations Director , United Wires Company (Elsewedy Cables)

THERE ARE THREE MAIN OBJECTIVES IN ALL COMPANIES.

1- CUSTOMER SERVICE LEVEL (SALES AND MARKETING OBJECTIVE) (NEED TO BE HIGH)

2- EFFECIENT USE OF RESOURCES (OPERATION OBJECTIVE) (NEED TO BE HIGH)

3- INVENTORY INVESTMENT (FINANCIAL OBJECTIVE) (NEED TO BE LOW)

ALL DEPARTMENTS POINT OF VIEW IS ITS OBJECTIVE IS THE MAIN. FINALLY, SUPPLY CHAIN SET A COMPROMISE BALANCE BETWEEN THE MAIN THREE OBJECTIVES

Jalal AlBin Shaikh
by Jalal AlBin Shaikh , Customer Service Specialist , AL KHORAYEF PETROLEUM COMPANY

I think we cannot generalized that in Saudi production comes first. I think it depends on the type of the companies. For example, banks Vs restaurent 

Shekh Hassan
by Shekh Hassan , Business Development Executive , PARRA Furniture by SBA Group

In Saudi Arabia it is always production. Marketing is something Saudi Arabia is moving towards. As of now production is the priority!

-Shekh Hassan

mohammed mohammed
by mohammed mohammed , مدير التسويق والمبيعات , العالمية للصوف الصخري

firstly you should determine your product and it's advantages then you shall market for it

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