What is the primary purpose of the site? What’s the secondary purpose?

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Posted by:
Beshoy Aziz
04-February-2016

Web Project Management

Question added by Mohammed Awwad , Senior Digital Consultant , BDO Jordan
Date Posted: 2013/05/28

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by Mohammed Awwad , Senior Digital Consultant , BDO Jordan

Many clients want their site to be everything to everyone.
By writing down a single primary purpose, they’re setting direction for the site.
Is the purpose to generate a contact? Sell an item? Inform the visitor? Induce some other action?

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