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Is your primary focus on long-term repeat visits or short-term single visits?

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Question added by Mohammed Awwad , Senior Digital Consultant , BDO Jordan
Date Posted: 2013/05/28
Mohammed Awwad
by Mohammed Awwad , Senior Digital Consultant , BDO Jordan

With this information, you can help the client determine whether the content of the site will drive their focus.
A brochure-ware site won’t encourage repeat visits because the content will be static for long periods of time.
A daily blog might not make sense if one-time visits are the primary focus.
Questions like this position you as an expert so you can help them reach their goals.

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