Yes sure, but it needs to be compatible and adapted with the mentality and the way of thinking of the audiences.
For example the advertising for European maybe doesn’t go with the Asian at the same way. If you come up with a creative concept but your audience’s does not understand it or like it for any reason, so you did nothing.
Finally, the secret in one word ..“ WOW ” , If you hear this simple word, so you got it.
Yes everyone of us remembrer creatives campaign. We all have in mind some really creative commercial and good buzz get a real impact on us. In advertising you always need to get a feedback of you have done to optimise your next campaign and how the audience react.
practical things (ads) as compared to the theoretical are more effective.according to the question,creative advertising should always be like this that consumer's will convince and attract in the first look, otherwise the creative advertising will consider as a fail,.. creative advertising is a very clever and smart job, ...... my perception, my answer about this question is YES but its not a easy job....
