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Today any organization must be cognizant of what is happening in the world around it and recognize the drivers that will affect its future business viability and performance. If it is paying attention, it will be aware of the social, technological, economic, environmental, and political changes in its business landscape and will also see threats and opportunities. Based upon these factors, its current and anticipated performance, and an understanding of the fit with its current capabilities, it will renew its strategic intent and reexamine its market and capabilities to plan modifications
