Why are we always going behind branded products when better quality products are available in the market at an economical price?

Branded products have a prestige value trusted by all by its popularity and general acceptance. These are the choice upper middle and rich class of the society specially.

Branded products, have history and trust in the market place, and these companies behind them they worked hard and spent large amount on marketing and advertising..to understand the consumer needs and buying behaviour, taste..etc 

so these companies deliver what the consumer wants, and needs.in a prestigious luxurious way.