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Mr. Mohamed
The answer in your question "that can affect your product or service" (since you didn't mention something specific) I am providing a generic approach.
First analyse your product or service outcome based on the following
1. Based on the results the competency could be identified.
Second analyse
how your business Vision, Mission and Values are embedded across the organization,
how the values are practiced as a culture with in the organization.
2. Based on the results the competency could be identified.
Then the identified competencies could be defined further to develop the workforce according to the level with in the organization.
Best Regards
Fazalur Rahman