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Product packaging ensures that products are safe when they are shipped to consumers and stores, as well as when they sit on store shelves. It's important to marketers that customers receive their products in undamaged containers, so that customers experience the care and consideration companies put into planning the packaging they use to hold and ship products. Poorly packaged products can turn into customer service and public relations problems for companies. Consumers perceive products as inferior and lacking quality if they are not packaged appropriately. The visual presentation of product packaging helps attract consumers and persuade them to pick up a product, learn what it's used for and determine if the product will add value to their lives. Packaging design is heavily dependent on the company's target market. From color to artwork to shape, everything is considered as companies determine how to tailor it for their ideal consumers.
On the other hand, Labeling involves giving a product a label so as to identify it. The main function of labeling is to provide a form of distinction to assist people differentiate one product from the next. The information on labels contains all the relevant data about that particular product. Labeling is greatly used in beverages and food products, cosmetics, pharmaceutical products and electronics among others.
By focusing on the brand's image and value.
The designs and branding and the details of product input on package
I think to promote any brand either it is related to FMCG or a pharaceuticals brands, its presentation play an important role and companies review it very throughly. If a product is not coverd or presented effectively in proper packing and laberling which helps in getting identification then might be customer could not get ful details. To do so, we have QC at every stage who review the labels and packaging.
