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For any project and process improvements, VOC study is very important. But, how we should do this study?
*Credibility
*Reliability
*Precision
*Accuracy
*Actionability
*Ability to Predic
Same as external customer
1- Meetings.
2- On the location visit.
3- Advertising.
4- Prototyping.
smart phone, but make sure people know their voice is being taped
An easy tool that is used called : Communication Matrix
Just say what is needed to be communicated (complaints, rejects, feedback...etc) and how (email, meeting, boards, walls ..etc) and with whom (use RACI Matrix) and when
I will work with them to document a detailed set of their needs and wants. I will then work with them to prioritize those needs and wants and lay down plans to satisfy them starting with the highest priority ones within the company's available resources.