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Reward, Recognition and Relevance as everyone said.As loyalty marketers, we must move forward, navigating our industry from evolution to revolution, guided by The3 R's
The three R's in customer value management are:
Right customers (acquisition)
Right relationship (development)
Right retention (keeping valuable customers)
maybe as any one know it:
reward, recognition and relevance.
Here is what each ‘R’ includes:
The second R is Recognition.In addition to issuing a hard loyalty currency, you recognize your valued customers with gestures that say, "We appreciate you for giving us your business"—perhaps complimentary upgrades, preferred booking status or front-of-the-line access to special events—what is known as a "soft benefit." Our "best customers" have a higher expectation of both recognition and reward, and they have come to expect to be acknowledged for their continued loyalty.?
But the future of customer loyalty centers on the third R—Relevance. As traditional channels of communication are increasingly splintered and sidelined by emerging mediums such as social media and mobile, connecting with the consumer has become an equally fragmented task. Consumers are inundated with information and competing messages. In this environment where people feel overwhelmed with information, you create engagement by connecting in ways that show people you understand who they are and what they care about. Being relevant carries its own rewards.
The first R is obvious:Reward The second R is Recognitionthe future of customer loyalty centers on the third R—Relevance
Reward, Recognition and Relevance.