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Explain the terms: Total customer value and total customer cost ؟

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Question added by Abo El Hassan El-Tantawy , مدير ادارة الموارد البشرية , أساس للخدمات التعلمية
Date Posted: 2013/06/02
Mohamed Ahmed Hassanin ElSherbiny Salem
by Mohamed Ahmed Hassanin ElSherbiny Salem , Sales Executive , Dunia Finance

القيمه و التكلفه

Muhammad Akbar Bhatti
by Muhammad Akbar Bhatti , Visiting Faculty , The Islamia University of Bahawalpur

 

إجمالي القيمة العملاء هو مجمل الفوائد المرتبطة مع الخدمة أو المنتج. وتشمل هذه الأداء أو المزايا الوظيفية والعاطفية أو asethetic، والخبرة minius مجموع تكلفة العملاء في البحث واكتساب واستخدام والتخلص من المنتج أو الخدمة.

Abo El Hassan El-Tantawy
by Abo El Hassan El-Tantawy , مدير ادارة الموارد البشرية , أساس للخدمات التعلمية

Total customer value: This term is used to refer to the total perceived value a customer gets when he buys your product or service.
Usually, this perceived value should be higher than the purchase price for building a sustainable customer friendly business.
Total customer cost: This term refers to the total cost a customer would bear to research, procure, use and then dispose of the product.
It is to be noted that most consumers are not generally concerned with the long term costs o the product and tends to focus on the short term.

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