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Competitive Strategy is a strategy designed to win over the competitor in long run. Companies usually follows three type of strategies in this regard
Cost Leadership: The goal of Cost Leadership Strategy is to offer products or services at the lowest cost in the industry. Company tries to minimize its cost of production to offer it to the customer at low price. Wallmart has successfully implemented this strategy; Irish Airline Rynair is another good example.
Differentiation: In this company focuses on service or product that competitors are unable to offer. Dell example best fit here which launched mass-customizations on computers to fit consumers
Innovative Strategy: Company offers innovative product which does not exist, Apple ipod,
