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Definitely, because the sales coordinator is who often interacts with suppliers and clients.
Yes sure he is
i believe customer service personnel and sales are the face of the organization and advertising is a mean where it positively enhances the face of the organization.
sales cordinators does carry the company's image.
yes indeed
Yes , Sales co-ordinator is the Face of the company. But front-office employees who meet with external customers frequently also represent company as much as sales co-ordinator.
Yes Company runs on sales generated and profits thereupon through Sales Targets and Sales Targets can be met only by working in a team and hence a Sales Coordinator has to be efficient and excellent Team Player.
I see that the company's culture is its face especially in B2B environments where customers can sense that culture which usually can't be covered by a professional sales coordinator.
Absolutely in business no robots or computer talk with each other, its organisation employees who gets the thing done if one is not active or not able to solve customer problems it will have negative image in the mind of the customer. So its very vital to select individuals that can bring good image for the organisation and making the organisation credible.
Sure, as he makes the best relationship with customers by satisfying thier requirements and queries that will keep their relation always in progress.