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A proper way to increase the sales of a new dish is through promotion schemes and advertising. Customers will want to try the new dish if it has good reviews after being highly publicized locally or even nationally. You can create a theme for the new dish even, take for example a new spicy mango tilipia dish- the theme could be spicy and sweet and your advertisement could revolve around the theme in ads, commericals, by using a satirical devil and angel :) Utilize creativity, advertising budget, take the risk, and spread it by word of mouth and before you know it -this will be the restaurant favorite dish! You can even give out sample sized portions for customers to try! :)
