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What is the impotency of channel marketing ?

Key Account Management Trade Marketing Sales Management Channel Marketing Business Development
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Question added by Shirantha De Silva , Manager National Sales / Market Executions , Invesco Limited, Coca Cola Bottlers
Date Posted: 2013/12/20
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Following could be some of the key element of channel marketing.

  • Linking  of producers to buyers.
  • Areas pertaining to sales, advertising and promotion.
  • Influences the firm's pricing strategy.
  • Affecting product strategy through branding, policies, willingness to stock.
  • Customizes profits, install, maintain, offer credit, etc.

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