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Why?
1. Social media is a cost effective platform
2. Users of social media have increased tremendously recently evenly across a wide range of age groups
3. Social media platforms are interactive, so it creates a bigger impact
4. Results of the campaign can also be measured conviniently
How?
1. Popular social media platforms like facebook, twitter and instagram are being used to communicate messages to publicise new product launches, promotional offers and other important event and build on the number of fans or followers.
2. Many organizations also organize social media games and contests to increase participation among users and create more awareness about a product going to be newly launched
Why ? Becuase that's where the real targeted traffic is.
How ? That's where you find bot B2B & B2C socializing.
You can target your exact consumer demographic with no spoilage.
With the arrival of FB, LinkedIn, twiteer etc as a platform and the arrival of smart phone and handy devices in to market is fast, cheap and effective way of gaining popularity among the masses which could not be possible in traditional advertisement.
Beacause Social Media is viral and spreads faster than word of mouth. Thats is the reason why Social Media Website is becoming the new technique of successful advertising campaign
