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When ever negotiation starts Uniqueness of product , services plays very important role......, I invite Votes and answers..........
A smart sales man always takes his customer more smarter than him and keeps himself ready with the possible queries a customer may raise and a smart customer (buyer) will always try to denounce the uniqueness of your product and may say the competitor's product is better than yours but a smarter sales man will have the competitor's product info or product itself with him to ensure that the customer is pushed to wall and gives order.