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Do Organisations really understand the importance of Key Account Management, or is it still a business fad to attract customers?

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Question added by SYED JASIM AHMED , Software Test Engineer
Date Posted: 2013/06/04
IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

One must do the self assessment of the job role before accepting it to avoid getting into such situation.
I am sure that any genuine business house will understand the importance of key account management if it sees the quantum of contribution coming into it's kitty.

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