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it all depends ,if you are a manufacturer then you will develop the brand and work on success of the brand as well as company..
if you are a distributor or an importer of a famous or successfull brand then the brand will enhance and value to your business operation and contribute to your company's growth and success.
It is a continuous cycle: a good business will develop a strong brand over time and as the brand gets stronger, more customers identify themselves with that brand, which is good for business
It's both brand is developed it's good that the business get's a boost and if we develop our business our brand autmatically get's recognition but power to launch the business and to set the brand or to continue the recognition of brand and functions is the manpower employed in the company as brand and business are set by planning the project, developing the standards and processes, implementing and evaluating which involves the function of manpower at high scale starting from teh first stage till last. If the people involved don't love working in, brand or business can never sustain for long.
Thet both support each other, intially in factory products are produces which presented as brand after careful plans and so. Then the organization get recognition as producing brands which make organization successful.
yes at the initial stage Business only devlops the Brand but in the2nd phase A successful Brand do devlop the Business . Whereas A Brand always needs a successful Business backup but A Business always doesnot need a Successful Brand Backup.
I believe in a modern world branding is important and the brand makes successful busines. The statergy has been changed from the olden times. In history we may find that or we came to know that business makes successful brand but in this era it is important to have a perfect branding to get your business goal achieved. life or the survival of the product in the market is the criteria of a successful brand and the brand fulfil all thecustomer quieries, hence it takes a long time because the market is broad and open to all above all the customer is intelligent and he/she has freedome to select., here we can see the importance of branding or brand.
freedome of selection allows customer to be choosy for whatever the customer purchase if it is a product or service, In this modern world influence of information technology,communication media, social networking such media helps the people to stay live in the market and they get up todated knowledge of products, So the important part of a business is to convience the customer What we do , who we are,what we offer and how it benifit to customer. this convincing called branding or this is the way to make an impression about the product among the customer. I do believe a brand or branding makes a successful business.
both works simultaneously and both are co relate to each other. A brand cannot develop without a business and a business cannot grow without a good brand.
Its upon your Marketing first then product quality.
The successful business builds its own brand(s).
It is not easy to predict in such way without knowing the type of business, it is based on the type of business and location/ market such as Monopoly or duopoly.