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First it is important to create a brand, but you cannot sustain a brand if you cannot sell it. So selling is equally important or rather more important over a period of time.
you have to have in the market all the time to show customers you are desperate to sell your product which is known as famous and with the reasonable price. marketing is the main factor for the sales
Brand image is the general impression of a product held by real or potential consumers either it may be before or after sales, maintaining and assuring the brand quality is very important before and after sales
you sale benifits not goods
It's Brand Management not Brand Marketing where you will manage what will be known about your brand and prevent any miss understanding to your vision and your products as well.